Matt Keener Archives – Allocadia

Marketing ROI

Why Spreadsheets Don’t Deliver Marketing ROI

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“A successful marketing function in today’s economy requires a multi-faceted approach, tying together paid ad budgets, campaign-level tracking, marketing automation initiatives, freelance team members, link building efforts, and forecasting. Unless you’re an Excel wizard, you can’t do all this in a spreadsheet (at least not one that your team can…

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