“A successful marketing function in today’s economy requires a multi-faceted approach, tying together paid ad budgets, campaign-level tracking, marketing automation initiatives, freelance team members, link building efforts, and forecasting. Unless you’re an Excel wizard, you can’t do all this in a spreadsheet (at least not one that your team can…
Matt Keener Archives – Allocadia
What’s new at Allocadia?
- Running the Business of Marketing: The Relationship of MPM and MO (these are acronyms you NEED to know!)
- Oh, the Places They’ll Go: Planning for the Customer Journey
- Allocadia Launches Customer Journey Insights to Enable Marketers to Optimize Investments Across the Stages of the Customer Buying Journey
- Mastering Marketing Financials to Better your Performance
- Don’t Just Measure Marketing – Prove its Value to the Business. Here’s How.