All posts by Allocadia

Customer Journey Summary

Allocadia Launches Customer Journey Insights to Enable Marketers to Optimize Investments Across the Stages of the Customer Buying Journey

By | Press Releases | No Comments

New Solution Empowers CMOs and Marketers to Know Where to Spend their Next Marketing Dollar with Confidence Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13%…

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Mastering Marketing Financials to Better your Performance

By | MPM | No Comments

A guest blog post from Joshua Jamieson, Senior Consultant at QuintoVate, a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance. QuintoVate consultants strengthen the role of marketing by creating alignment and improving communication among marketing, finance, and IT. Allocadia partners with QuintoVate to…

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Barrett Foster

Allocadia Expands Leadership Team with Chief Revenue Officer to Fuel Next Stage of Growth

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Welcomes Barrett Foster, Veteran Marketing Technology Industry Executive  Allocadia announced today that Barrett Foster has joined the company as chief revenue officer (CRO) to continue the organization’s rapid growth. Barrett, a seasoned marketing technology executive, joins Allocadia from BrightEdge, where he was Vice President of Global Sales, leading the revenue…

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A Little New Year’s Inspiration for CMOs

By | CMO | No Comments

With the holidays over and everyone getting into the swing of the new year, many marketing chiefs — myself included — find themselves thinking about fresh and innovative ideas to drive organizational growth this year. Whether you’re looking to refresh key initiatives or to start with a clean slate, here…

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New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More Likely to Align Marketing with Finance

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New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a…

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