Featured Resources

Webinar Series: Designing the Marketer’s Data Set for Better Execution

By | Webinars | No Comments

In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like Microsoft, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by…

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Trimble Saves 10% of Redundant Marketing Investments with Allocadia

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“Allocadia provides our marketers with an easy-to-use, foundational tool that simplifies the complex, ever-evolving financial management process, gives them more accuracy in the process, and improves their relationship with the finance team.” – Michelle Chessler, Director of Integrated Marketing Strategies, Trimble, Inc. Founded in 1979, Trimble, Inc. was one of…

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Stop Random Acts of Marketing Measurement

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Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem….

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ROI vs Attribution

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ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are…

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