Featured Resources

Marketing & Finance Story: VMware

By | Customer Interviews | No Comments

Empowering the Marketing Finance team to focus on high-value activities? In many enterprise organizations, you’ll find finance professionals who sit within the marketing organization. VMware is one such company, and Chethan Chandra, Senior Manager of Business Operations is one such person. Chethan and his team are the critical links between…

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Harris Thamby, Microsoft

By | Allocadia's Blog | No Comments

Why He Won In enterprises with massive scale and global scope such as Microsoft, change management can be a huge challenge — both on a technical level, and a human one. Harris Thamby is a leader who gets things done by expertly striking this balance. Harris’ vision for Marketing Performance…

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Bryan Semple, SmartBear

By | Allocadia's Blog | No Comments

Why He Won A former submarine captain in the US Navy, Bryan Semple knows a thing or two about high-performance leadership. He applies that background to his CMO role at Smartbear, having built a high-velocity, predictable marketing engine that has been the major driver of revenue growth for the company….

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Neenu Sharma, GE Digital

By | Allocadia's Blog | No Comments

Why She Won Neenu Sharma is a change agent. At GE Digital, the business unit she lightheartedly refers to as a “26,000-person startup”, she was the driving force behind a total transformation in the marketing planning process. She ousted a mess of disconnected spreadsheets and documents to bring in MPM…

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Stop Random Acts of Marketing Measurement

By | Webinars | No Comments

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem….

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Shannon Russell, IntraLinks

By | Allocadia's Blog | No Comments

Why She Won The sheer number of glowing nominations Shannon received for this award speaks volumes about her acumen as a businessperson and her dedication to the craft of revenue-driven marketing. The consummate player-coach, Shannon combines canny strategic leadership with an eye for the many details that go into the…

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Ryan Danner, Red Hat

By | Allocadia's Blog | No Comments

Why He Won Ryan’s leadership in the MPM arena has fundamentally transformed the way Red Hat’s marketing organization operates globally. Under his leadership, Red Hat’s marketers have gained control and visibility into their marketing investments, plans and budgets, and become a more strategic and trusted partner across the organization. With…

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