Featured Resources

Allocadia: Bringing confidence to every marketer in the world.
Our vision at Allocadia has always been to build a world where marketers make every dollar count and solve the big problem of Marketing ROI. The starting point behind achieving this was helping marketers manage their marketing investments, and we have dramatically extended our product since then to become the Run Marketing...
The Marketer's Data Journey Webinar with Workfront
Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long...
Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia
Enterprise marketing organizations continue to achieve success by embracing Marketing Performance Management September 16, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing movement and pioneers of Marketing Performance Management (MPM), announced strong fiscal year results, delivering more than 175% year-over-over growth in new customer revenue. Growing recognition...
Have the Confidence to Innovate and the Freedom to Fail
We all know how much technology there is for marketers today – marketing is far more of a science now than ever before because of the availability of customer and prospect data enabling marketers to make smarter decisions using precise and granular insights. However, the increase in data and insights...
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like Microsoft, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI VANCOUVER, British Columbia, August 7, 2019 — Allocadia, the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and...
What is Marketing Performance?
You’ve heard this story before: the pressure on marketing to prove its value is at an all-time high, and it’s not getting any easier. The CEO, CFO, and board want to know “what have you done for me lately”. Within the industry new technologies and needed skills pop up on...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
Marketers: Reclaim Your Budget
How often are your marketing activities held up because you’re waiting for someone else to update you on your own marketing budget? How long does it take to sift through all the spreadsheets to find what you need for this quarter? Do you know where you stand with Finance? If...