Featured Resources

Getting Social with Allocadia

By | Culture Blog | No Comments

At Allocadia our culture thrives on building connecting between our team members. Whether it’s through collaborating on a project, getting to know a colleague, or getting out of the office as a team! Our dedicated social committee continues to come up with great events that get us out of our…

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Zee Jay Digital and Allocadia Form Strategic Partnership

By | Allocadia's Blog | No Comments

Joint team will enable marketers to enhance performance management capabilities  VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and…

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Webinar Series: Designing the Marketer’s Data Set for Better Execution

By | Webinars | No Comments

In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like Microsoft, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by…

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Trimble Saves 10% of Redundant Marketing Investments with Allocadia

By | Case Studies | No Comments

“Allocadia provides our marketers with an easy-to-use, foundational tool that simplifies the complex, ever-evolving financial management process, gives them more accuracy in the process, and improves their relationship with the finance team.” – Michelle Chessler, Director of Integrated Marketing Strategies, Trimble, Inc. Founded in 1979, Trimble, Inc. was one of…

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Stop Random Acts of Marketing Measurement

By | Webinars | No Comments

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem….

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ROI vs Attribution

By | Publications | No Comments

ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are…

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