Tying it all together with Allocadia
We enable you to connect your marketing plans and investment data to the rest of your marketing tech stack. Instead of having each piece of marketing software operate in isolation, Allocadia’s integrations provide a standardized framework to share data and connect workflows among your entire martech stack.
The result: more consistent and clearer data, huge time savings, and better knowledge of your marketing performance.
“Allocadia is the engine that integrates and organizes our marketing investments and ROI data in one place so we can see the insights that create meaningful results for us.”
– Anna Alexander, Finance & Operations Manager, Pitney Bowes
Four Ways Allocadia’s Integrations Add Value
Whether it’s by streamlining your workflow, providing better visibility into your marketing investments or helping you measure marketing ROI, Allocadia integrations give you the power to run marketing better.
Here are the four most common use cases.
As the source of truth for marketing plans and investments – the “I” in ROI” – including actual spend data from ERP, procurement, and accounting systems helps paint a complete, real-time picture for marketers. The result: better control over investments, more agility, and more independence.
Reduce data duplication, standardize around a single taxonomy, and streamline cross-functional collaboration by triggering actions in other systems including procurement, project management, CRM, and marketing automation.
Use Allocadia’s powerful built-in analytics and reporting capabilities to link your investment data to results from CRM, marketing automation, and other ‘Do Marketing’ systems to measure impact including cost-per-lead, campaign, and tactical ROI.
If your organization uses an external analytics or business intelligence platform, you can export Allocadia data and create the visualizations you need there.
CA integrates Allocadia with Marketo to enable detailed cost-per analysis on email and social campaigns, and leverage its data to determine where to invest its next dollar.
We make integrations easy.
First, let’s talk about what you want to accomplish. Then we’ll recommend the best way of getting you there, drawing on one or more of the following three integration paths so you can maximize the value you get out of Allocadia.
We deliver it
Allocadia’s Professional Services team will configure and support a range of typical integrations with the leading ERP, CRM, project management and marketing automation platforms.
Use an Allocadia Partner
Use an authorized Allocadia partner to scope out and build your custom integration. We stand behind it as if we built it ourselves.
Use our API
Use our API to build the integration you need through your own in-house development team or technical partner of choice.
Chief Technology Officer
“Right from our founding in 2010, we shared our customers’ vision of leveraging technology to make smarter decisions. That means building and supporting a platform that connects to other systems efficiently, and of course securely. We also know that integrations come in many forms and must satisfy many different requirements, so we made a commitment to being flexible. With several integration paths to follow, our customers can choose the one that suits them best.”
Allocadia & Your Marketing Tech Stack
Integrations to help you #RunMarketingBetter
This guide explores how you’ll benefit from integrating Allocadia with other technologies, as well as how our integrations work and how current customers are using them.