Future of Work

Pivoting Marketing Plans for Today’s New Reality
Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home, and no one is sure exactly how long this will be our new normal. We’re all going to make some changes. Start at the...

Marketing has always needed to be agile, and it’s a critical skill for teams to embrace now more than ever. We all need to pivot our 2020 plans to align with today’s new reality. Be smart, be bold, and know that we’re all in this together!

How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....
Six Steps to Successful Strategic Marketing Planning
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals.  What is the process?  Step One: Liaise with Other Departments While...
Is Your Marketing Plan Strategic?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this:  Hold 3 webinars Publish 6 blog posts  Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...