Upcoming Events, Webinars & Speaking Engagements

Events & Conferences

Speaking Engagements

Inbound, Boston
September 25-28, 2017
Sam Melnick, Allocadia VP of Marketing, will share strategies for “Solving the Mystery of ROI: How to Find Marketing’s Impact on the Business.”

MarketingProfs B2B Forum, Boston
October 3-6, 2017
Catch CMOs James Thomas from Allocadia and Bryan Semple from SmartBear for their session “Trust Me, I’m a CMO… (and Other Things your CFO Doesn’t Want to Hear)”

MarTech Conference Boston
October 3-4, 2017
Neenu Sharma, VP of Marketing Strategy and Operations at GE Digital will join Allocadia VP of Marketing Sam Melnick in a session focused on running marketing within digital transformation.

Incite Group Marketing Summit East
October 24-25, 2017
Hear from Allocadia champion Kerri Westfield, Director of Marketing Operations at GE Digital, in her session “Marketing Matters: Make sense of data to determine ROI and inform strategic decisions.”

The Marketing Operations Leadership Exchange 2017
November 13-14, 2017
Allocadia VP of Marketing Sam Melnick will reveal “How Marketing Operations Runs Marketing like a Business” alongside Kerri Westfield, Director of Marketing Operations at GE Digital.

Live Webinars

Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI
How Two Leaders Changed the Way Their Marketers Plan, Spend & Measure Impact
Thursday, October 26th

View On-Demand Webinars