We are working with Allocadia to solve the marketing ROI challenge, with a clear plan to get started and a collaborative approach to achieving our vision.
What took us 850 person hours in last year is now much more automated. This year, we created the same market spend report, and it took us less than 50 hours to get the information ready & reviewed for our leadership team.
To enable every marketer on our team to hit their goals and support the company’s objectives, we are enabled by Allocadia’s software to better manage and optimize our Marketing Performance. Our partnership with Allocadia has created greater efficiency in our marketing planning and measurement processes.
Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.
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You can never have global insights if you operate in spreadsheets, that’s why it is critical to have a unified SaaS Platform like Allocadia.
Executive in charge of Marketing Technology
Our marketers have become more accountable and better stewards of the dollars allocated to them. We can show progress and results in real time.
Each team can explain their spend in so much more detail now
Allocadia has helped us prove our contribution to the business, which has improved marketing’s credibility with the company.
Allocadia is an awesome tool. It is simple to use as well as intuitive. It includes a great deal of ‘bells and whistles’ when it comes to dashboards and metrics.
For Pitney Bowes, Allocadia is the engine that integrates and organizes our marketing investments and ROI data in one place so we can see the insights that create meaningful results for us.
Hitachi Data Systems
Previously when finishing the quarter all marketers could do was pray they were on budget. Now I can ask them to do proper planning and now finance can build out proper projections. Allocadia provides a massive amount of value.
Allocadia is about visibility and transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments and proving return.
Allocadia has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.
Allocadia brings order, efficiency and visibility to the financial health and productivity of the Marketing budget.
A process that used to take me five days each month now takes me three or four hours.
Doctors Without Borders
Having Allocadia really invested in our particular use case helped us get the results we wanted, providing a way to manage our plans and budgets in ways that we weren’t even aware of.
Our Customers #RunToWin
Our customers aren’t threatened by change – rather, they embrace it. They seek out the technologies and partners that will make their teams, themselves and their companies stronger.
They are open to fresh perspectives on old problems. They learn from the past without clinging to familiar ways of thinking. They build for the future while remaining grounded in reality.
For them, change is an essential part of winning.
“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. It’s not just the CMO and marketing operations anymore. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. It has to be a self-service system, and every marketer needs visibility, not just the power users.”
- René Bonvanie
- Palo Alto Networks
“With Allocadia I can easily get different views of the marketing organization and how we are spending and executing. This gives me confidence that the entire marketing organization is contributing to the business's bottom line."
- Jackie Yeaney
Our Customers #RunSmart
Our customers aren’t just great marketing leaders; they’re great business leaders. They see beyond departments, teams and silos — they see the bigger picture in their organizations.
Knowing that a business is like a living organism where everything is connected, they make sure that all of their marketing efforts are aligned to their companies’ wider strategies. Our software helps them stay hyper-aware of the impact that their marketing efforts have on revenue and the bottom line.
Allocadia customers contribute in smart, significant ways to the strategic direction of their companies. They have a seat at the table.
Our Customers #RunTogether
Our customers are keenly interested in becoming better marketers and better leaders, and they recognize that the best way to achieve that is by learning from each other – together.
We do our best to provide opportunities for peer-to-peer customer learning and networking. We’re also grateful to our community of customers for the tremendous amount that we learn from them: virtually every change and enhancement we introduce is crafted specifically to meet customer needs we’ve heard.
Our community of customers drives us, inspires us and challenges us to create the very best solutions we can. Being customer-centric is in our DNA.
After all, we are all someone’s customer.
“Without Allocadia, implementing the SiriusDecisions Campaign Framework across our global marketing organization would have been nearly impossible.”
- Helena Lewis
- Senior Manager, Marketing Operations
- National Instruments
- Read how National Instruments Revamped Marketing Planning with Allocadia
“We are working with Allocadia to solve the marketing ROI challenge, with a clear plan to get started and a collaborative approach to achieving our vision. We selected Allocadia based on its leadership in the Marketing Performance Management category and our confidence in working together to accomplish our goals. With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”
GM, Marketing IT and Operations