Allocadia provides the tools we need to enable, measure, and track meaningful conversations that drive business impact companywideVasu Jakkal, CMO
Learn what CMOs are saying
Increase ROI by 30% with a refined data strategy
The Marketing Excellence team at Signify drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness.
Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.Bill Bien, CEO (former CMO)
Learn what Marketing Ops are saying
Drive more than 2x ROMI with efficient investment processes
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy, and applied a unique spend attribution approach to gain increased visibility which improved the effectiveness of their marketing investments.
I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
Today’s marketers are motivated to run marketing better because we’re moving into the digital era. So for marketing that means success measures are continually changing. But the common denominator is always investment. In order to run marketing better, definitely partner with your finance counterparts.Danielle Evangelista, Marketing Ops Specialist
Trimble Saves 10% of Redundant Marketing Investments with Allocadia
Marketing Planning Master Class: Neenu Sharma from GE Digital
Marketing Planning Master Class: Ken Evans from Fuze
Marketing Planning Master Class: Helena Lewis from National Instruments
How I Plan: Cal Gibbons of Land O'Lakes
Case Study: Pitney Bowes
Land O' Lakes Customer Testimonial
Finance and Marketing: Partners in Growth
Supper Club Chats: Nancy Weintraub from Juniper Networks
Marketing & Finance Story: VMware
Marketing & Finance Story: Pitney Bowes
Marketing & Finance Story: Hitachi Vantara
Case Study: GE Digital
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
Case study: Juniper Networks
CMO Confessions: Is an MQL still relevant today?
Webinar Series: Designing the Marketer’s Data Set for Better Execution
3 things to consider when changing your marketing data strategy
Don't Just Measure Marketing-Prove its Value to the Business. Here's How...
4 Traps Marketers Fall Into When Trying to Measure ROI
Struggling to Measure Up: Why are Marketers Missing the Mark?
We are guided by our values when working with our customers, team and partners
Our customers are focused on achieving outcomes and driving impact. They lead by example and directly improve the success their marketing organizations are realizing. They have a ‘get it done’ mentality and don’t ever stop looking for ways to run marketing like a business.
Our customers are looking for ways to scale, and let teams spend more time on projects, not processes. They’re focused on honing their skills to improve the overall marketer experience, and through that are creating long term value for their teams, and their entire business.
Our customers have a shared purpose of improving the way marketing is creating value for their business. They do this by aligning teams, inviting feedback, and showing compassion for the experience that others are having. They look for ways to improve marketing as a whole.
Our customers are naturally curious about how they can improve, and are passionate about finding new ways to innovate and solve issues facing their teams. Finally, they share their stories and successes with their peers to help all other marketers gain the same confidence they have.
Our customers are focused on bringing positive energy to the workplace by helping create better workflows to improve their team’s experience. By caring and helping their team mates create greater confidence in their decisions, they’re able to achieve greater value as a team.