Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.
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Only see part of the picture
Marketers fail to create a holistic view of their activities’ performance when they don’t incorporate investment data into their measurements.
Lack of trust
When data is stored in disconnected systems and spreadsheets, accuracy is questionable and raises doubt among other stakeholders.
Marketers tend to focus their efforts on what they can measure and neglect things they can’t, overlooking potentially strong initiatives and hindering impact.
Allocadia empowers marketers to make better decisions, optimize their impact on the business, and to show their contributions to other departments and to executives.
Benefits for Marketers
Increase visibility into spend, performance, and overall impact on the business for every stakeholder and boost Marketing’s credibility.
Increase marketing’s impact
See which activities produce the greatest impact. Decide how to shift effort to optimize results and predict the expected impact.
Show Marketing’s Value
Measure ROI for each activity and campaign and show how marketing impacts the business.