MPM is How Marketers Run Their Teams and Create a World Class Customer Experience
Marketing Performance Management (MPM) is the use of people, process and technology to provide marketing organizations with:
- Visibility into core data, investments and results
- The control over dollars and resources
- Alignment across plans and teams
- The confidence to know what is working at what is not.
Sales has CRM. Finance has ERP. MPM technology gives marketing organizations the speed, agility, and visibility to optimize their work and maximize their results.
Running marketing is MPM, Doing marketing is executing campaigns. Marketers must excel at both to deliver business impact and a world class customer experience.
This strong focus around MPM from CMOs is connected to several other categories:
MRM: Content Marketing Platforms
This includes technologies that support plans to manage customer-facing content, and to deliver and orchestrate differentiated customer experiences across marketing channels. MPM is complimentary because marketing strategy and financial plan lives within MPM, the work around content is done in a CMP, and the measurement and optimization is done in MPM.
MRM: Work Management
This includes technologies that have consumer-grade usability to create common workspaces that act as an execution-level system across the organization. MPM is complimentary as it focuses specifically on marketing. The marketing strategy and financial plan lives within MPM, the project and task management is done in work management systems, and the measurement and optimization is done in MPM.
Enterprise Planning Management and Corporate Performance Management
This supports financial and corporate planning for the CFO supporting the entire organization. MPM is complimentary as it focuses specifically on marketing, translating and connecting the corporates plans and strategies to marketing strategy, plans, budgets, and measurements.
Business Intelligence and Analytics
This includes technologies that support the full analytic workflow — from data preparation and ingestion to visual exploration and insight generation. MPM is complimentary in two ways. First, it provides a new data set (the I in marketing ROI) this is necessary for any BI/Analytics team, and MPM technologies also have embedded BI that integrates into existing platforms.
Companies that adopt MPM will save time and money, while winning revenue and confidence.
Bring confidence to every marketer in the world.
Leading CMOs are leveraging MPM and Allocadia to drive confidence and results through their entire marketing organization.
“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
CMO, Signify (formerly Philips Lighting)
“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”
CMO, Palo Alto Networks
“With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”
Former GM, Marketing IT and Operations, Microsoft
“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”
“Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”
CMO, GE Healthcare
“The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”
SVP and CMO, Juniper Networks
Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.