Spreadsheets weren’t designed for marketing planning and budgeting. Marketers that use them struggle with version control, massive excel files, and multiple approaches to the same process.
Past performance is missing
Businesses often start with last year’s budget and slightly adjust it. Without seeing how well each component of last year’s budget performed, the approval and performance of next year’s investments are at risk.
Missing the forest for the trees
Businesses with tons of marketers struggle to see the big picture, and determine if the organization is set up to meet its goals.
Nearly half (47%) of CMOs still depend on basic budgeting methods that roll last year’s budget into the next financial period or incrementally apply a percentage increase or decrease to last year’s budget. Budgeting immaturity presents significant risks to CMOs.
Allocadia enables an impactful, transparent and aligned marketing planning and budgeting process.
Benefits for Marketers
Ditch the spreadsheets and create plans and budgets in a simple, consistent and streamlined way.
Prepare for success
Know in advance the impact the plan and budget will have on different goals and make the best decisions before execution begins.
Have confident conversations
Empower marketing executives to defend their budget and show the company that they have control over their strategy and will earn a return on investment.
Nielsen says senior marketing executives spend up to 30 percent of their time, or 1.5 days a week, trying to make sense of their budgets.