Your Marketing Budget: An Owner’s Manual

By April 5, 2019 September 4th, 2019 Publications

Your Marketing Budget: An Owner’s Manual

The essential guide for anyone who works with a marketing budget

Congratulations! You’re the proud owner of a marketing budget. So what’s next? You’ve got to manage it — and that’s where the challenge comes in.

Broken workflows, interdepartmental squabbles and spreadsheet madness can all get in the way of smooth daily operation of your budget.

That’s why we’ve created this Owner’s Manual. The instructions inside will help you smooth out the daily operation of your budget, while reducing operator fatigue.

It will also help you transform your budget from a headache into a source of strategic insight for your marketing team.

Grab this 22-page PDF for fun-to-read instructions on:

  • Structuring a marketing budget
  • Dealing with the finer points of currencies, actuals, transfers and reallocations
  • Achieving harmony with the finance department
    …and much more!

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