Chief Sales & Marketing Officer
The CMO has to stand up and prove how Marketing acquires new customers, drives revenue, and in many cases turns customers into loyal and vocal advocates. That means building a high-performance team and equipping it with the right tools and information to deliver impact — and then prove that impact to the organization.
Add all this up, and you have all the data you need to make faster, better decisions.
Director, Global Marketing
The Marketing Leader
The Marketing Leader – head of a region, brand, or channel – shares many of the same responsibilities as the CMO, only for a smaller scope. He’s accountable for his team’s performance and contribution to the company, and needs the resources and insights to make the most of those.
Alignment with marketing objectives
Allocadia provides clarity and visibility into overall marketing objectives to ensure everyone knows the destination.
At the end of the day, you need a wealth of information to make key decisions about what to do next. Get it all in one place with Allocadia.
Director, Global Marketing Operations
Marketing Operations plays a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. Marketing Operations wants to be less of a service center and more of a strategic advisor to the rest of the marketing team – they just need the right tools and information.
Standardized structure for marketing plans
A standardized marketing taxonomy and planning structure that ensures every Marketing team member reads from the same playbook, whether from a formal framework like SiriusDecisions or your own unique view.
Marketing Campaigns Manager
Marketers come in many stripes: events, email, social, outdoor, print, etc. What they all have in common is a target audience, a tactical toolbox, and a budget. Their job is to get the best value for money, which requires them to know what’s working and what isn’t, and where they have financial room to maneuver.
Clearer decision making
Clear visibility into the bigger marketing and corporate goals to help guide decisions.
Campaign-level results measurement
Finally, a single place to go to see the results being generated by every campaign and activity, and how much it cost to get there. Now the Marketer can own the ROI conversation along with the CMO.
Director, Financial Planning & Analysis
The CFO owns the company’s official financial position, and seeks to be a strategic partner with all other departments. When it comes to marketing, the CFO wants to know that spend is occurring as planned and fully aligned with where the business wants to go.
Accruals & amortization
Finally, a proper accrual and amortization system that Marketing can actually use on their own, resulting in greater budget accuracy and less back-and-forth time.
CFO & CMO collaboration
With the details taken care of and everyone reading from the same playbook, the CFO and CMO can collaborate strategically, not reactively.
Manager, Marketing Operations
IT is the steward of your corporate technology infrastructure — or at least most of it. They’re responsible for your organization’s data security and a wide range of compliance requirements based on your industry. They need confidence that the software you want won’t compromise the standards they’ve put in place.
SOC2 & ISO Compliance
Allocadia complies with the Security SOC2 Trust Service Principle, audited annually by Deloitte. Our information risk management program is aligned to ISO 27001, 27002, 27005, and 27036.
Resilient cloud application
Allocadia is a hardened, resilient cloud application with redundant security protocols throughout the software and infrastructure stack. Our database does not contain any Personally Identifiable Information (PII) about your customers.
Our platform is highly scalable to support thousands of concurrent users across thousands of budgets, supported by a geographically redundant infrastructure that ensures high availability and performance.
Our industry-standard API allows seamless integration with virtually any other system, including all leading enterprise marketing platforms.