Recognizing leaders in Marketing Performance Management
Meet the 2017 Winners!
The 2017 #RunMarketing Awards celebrate Marketing Performance Management (MPM) champions who run the business of marketing. They’re the operational mechanics of the marketing machine, working tirelessly behind the scenes, strategizing, planning, budgeting and analyzing to make sure every dollar counts and drive maximum results.
It’s time to recognize the excellence of these unsung marketing heroes, and to celebrate their achievements using MPM to foster greater accountability, transparency, and impact in their organizations.
Congratulations to all of our 2017 winners!
“The modern day marketer is tasked with becoming a revenue driver and an architect of the customer experience. To lead in these areas, marketing leaders must guide, build support, and energize what happens behind the scenes. Led by the CMO and Marketing Operations, marketing performance management powers these efforts. Marketers must look beyond execution to the operational scaffolding that makes success possible.”
Kathleen Schaub | Vice President, CMO Advisory Service
Recognizing Excellence in MPM
These #RunMarketing Champions are elite marketers who excel in one or all of the following MPM areas:
Meet the Judges
Program Vice President, CMO Advisory & Customer Experience
Vice President, CMO Advisory Service
Kathleen Schaub is the Program Vice President responsible for the CMO Advisory and Customer Experience practices. Kathleen’s research focuses on helping companies achieve their business goals through better connection with today’s empowered customers and the application of management science to the transforming marketing function. Leveraging her 30+ years as a marketing executive, Kathleen advises senior leaders on topics including content marketing, sales enablement, buyer decision dynamics, organizational design, and marketing operations.
Senior Analyst, Marketing Practice
Eric Wittlake is a Senior Analyst in the Marketing Practice at TOPO, a research and advisory firm that helps companies drive faster growth through marketing and sales. Prior to joining TOPO, Eric spent more than 15 years developing and executing account-based, demand generation, marketing and advertising programs for a wide range of B2B companies, from technology leaders like IBM and Intel to early www startups.
CEO & Co-Founder
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo. With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
As an experienced marketing executive and former Allocadia customer, James has a unique understanding of how Allocadia helps CMOs solve marketing challenges. He is experienced in product management, product marketing, analyst and investor relations, and marketing operations. He led marketing functions at SAP and most recently at Talemetry, a high-growth cloud software company. He is focused on helping marketers gain new insight into marketing performance to make better business decisions.