Recognizing leaders in Marketing Performance Management
The 2018 #RunMarketing Awards celebrate Marketing Performance Management (MPM) champions who run the business of marketing. They’re the operational mechanics of the marketing machine, working tirelessly behind the scenes, strategizing, planning, budgeting and analyzing to make sure every dollar counts and drive maximum results.
It’s time to recognize the excellence of these unsung marketing heroes, and to celebrate their achievements using MPM to foster greater accountability, transparency, and impact in their organizations.
Congratulations to all of our 2018 winners!
“Successful marketing organizations aren’t just executing great campaigns. Before they even begin they need to plan how they’re going to engage and measure their efforts. The strongest marketing organizations are those that hire exceptional operations professionals who drive the process of building out plans and create innovative solutions to ensure activities align with corporate objectives.”
Jill Rowley | Chief Growth Officer
Recognizing Excellence in MPM
These #RunMarketing Champions are elite marketers who excel in one or all of the following MPM areas:
Meet the Judges
Chief Growth Officer
Jill Rowley concurrently serves as Chief Growth Officer at Marketo and Sales for Life, the largest social selling and digital sales training organization in the world. Rowley has a rich history of success driving excellence at enterprise SaaS companies, having spent time at Oracle building a world-class training curriculum for the company’s global salesforce. She joined Oracle through its acquisition of Eloqua, where she helped companies modernize their marketing for more than 10 years. Prior to Eloqua, Rowley worked at Salesforce.com.
Program Vice President, CMO Advisory & Customer Experience
Vice President, CMO Advisory Service
Kathleen Schaub is the Program Vice President responsible for the CMO Advisory and Customer Experience practices. Kathleen’s research focuses on helping companies achieve their business goals through better connection with today’s empowered customers and the application of management science to the transforming marketing function. Leveraging her 30+ years as a marketing executive, Kathleen advises senior leaders on topics including content marketing, sales enablement, buyer decision dynamics, organizational design, and marketing operations.
CEO & Co-Founder
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo.
With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
VP, Customer Success
As VP, Customer Success, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey.
Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.