Allocadia Presents the #RunMarketing Awards

Recognizing leaders in Marketing Performance Management

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The 2017 #RunMarketing Awards celebrate Marketing Performance Management (MPM) champions who run the business of marketing. They’re the operational mechanics of the marketing machine, working tirelessly behind the scenes, strategizing, planning, budgeting and analyzing to make sure every dollar counts and drive maximum results.

It’s time to recognize the excellence of these unsung marketing heroes, and to celebrate their achievements using MPM to foster greater accountability, transparency, and impact in their organizations.

Nominations are now closed and the judging period has begun! Thank you to everyone who submitted nominations. Watch this space for the winner announcements on September 25, 2017!

“The modern day marketer is tasked with becoming a revenue driver and an architect of the customer experience. To lead in these areas, marketing leaders must guide, build support, and energize what happens behind the scenes. Led by the CMO and Marketing Operations, marketing performance management powers these efforts. Marketers must look beyond execution to the operational scaffolding that makes success possible.”

Kathleen Schaub   |  Vice President, CMO Advisory Service

IDC logo

Excellence in MPM

#RunMarketing Champions are elite marketers or teams who excel in one or all of the following MPM areas:

Building marketing plans that truly support the company’s objectives
Supporting investment decisions with efficient processes and technologies
Collaborating with national or global teams to build a cohesive marketing plan
Efficiently evaluate marketing results against the plan and ROI data
Excelling in top down strategic and bottom-up tactical planning
Knowing where they need to invest their next marketing dollar for maximum impact

Meet the Judges

Kathleen Schaub

Vice President, CMO Advisory Service
IDC

Bio

Eric Wittlake

Eric Wittlake

Senior Analyst, Marketing Practice
TOPO

Bio

Kristine Steuart

Kristine Steuart

CEO & Co-Founder
Allocadia

Bio

James Thomas

James Thomas

CMO
Allocadia

Bio

Thank you to all 2017 nominees! Stay tuned for our announcement of the 2017 winners on September 25.