Lack of visibility
With marketing spend scattered across spreadsheets, emails, and files in random locations, marketers struggle to see how much money is being spent, where it is being spent, and when it will hit the books.
Finance teams tend to organize budget and spend in ways that marketers don’t understand and can’t relate to. Marketers spend hours reconciling budgets and invoices.
Missing the target
Without accurate numbers, marketers tend to overspend, underspend, or spend at the wrong time, leading to a lack of trust in marketing. Marketers scramble to spend their budget in an effective and agile way.
Allocadia enables marketers to take control and have confidence of their budget. Marketers can easily track and manage marketing spend by organizing budgets and spend in one place.
Benefits for Marketers
Escape from spreadsheet chaos
Get marketing spend data in one place and keep it up to date without manual processes and unnecessary data entry. Save time and hassle.
Simplify financial management for marketers
Translate complex financial processes into a language that marketers speak. Connect the way finance tracks spend with the way marketers build their budgets.
Get a confident “I”
Build an accurate data source around marketing investments – the “I” in ROI – and set your organization up to create transparency benefits.