Efficiency
Reduce time budgeting & planning
90%
Time saved
*Creating marketing spend reports
To fulfill this new mandate, marketing must know what’s working and what’s not.
But it’s clear we’re not there.
Few marketers are confident about identifying the real return on investment (ROI) of their marketing spending.
Measure, allocate and invest marketing dollars more effectively
The problem? The I and R in marketing ROI are completely broken.
#1 – Investments
The “I” in Marketing ROI is broken.
Spend in spreadsheets, static point in time answers, time-consuming.
We are Static vs Agile!
#2 – Plans
Our plans are nowhere.
No way to align to common goals, no planned outcomes, no visibility across organization.
We are Siloed vs Aligned!
#3 – Returns
The “R” in Marketing ROI is broken.
Results data trapped in different systems, chasing channel-level ROI and attribution.
We are focused on Credit vs Return on Intent!
And the business impact is significant.
Waste
1 month
/ marketer / year wasted on required operations
20%
of spend wasted
Risk
Over-spending
Easily go over budget by 3% or more every quarter
Under-spending
Means not hitting business goals
Loss
2x
less ROMI to drive the same results for the business
4%
less revenue impact
It’s clear it is time to change.
It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials. It’s time to show that marketing can deal with financial constraints. It’s time to assume accountability for business performance.
2018 CMO Spend Survey
The answer? Run Marketing.
Marketing must adopt the business process of Run Marketing, and the technologies to support it.
Similar to the five stages of Do Marketing (awareness, consideration, acquisition, retention, advocacy), Run Marketing also has five stages:
- Plan: Align to strategy & create plans
- Invest: Allocate investments & resources
- Execute: Create connected data & workflows
- Measure: View financial & ROI performance
- Optimize: Improve with speed & agility
Technologies that support the Run Marketing business process include:
Marketing Performance Management (MPM), Content Management Platforms (CMP), and Enterprise Work Management.
Run technologies are not new for teams!
Sales
CRM
Finance
ERP
Product
Agile Planning
HR
HRMS
Marketing
MPM
MPM is the operational system of record that radically transforms how the marketing team operates. It allows marketers to plan strategically, invest with purpose, and measure business impact.
54%
Of CMOs have plans to or are adopting Marketing Performance Management software technology.
Global marketing organizations are experiencing business benefits
Visibility
Centralize all planning in one solution
100%
Visibility
*Global activities
Stewardship
Gain control of your investments
+/- 0.5%
Budget accuracy
*Consistently hitting 0.5% of budget target
Alignment
Connect strategy to execution
100%
Aligned
*Activities aligned to strategic objectives
Effectiveness
Drive more revenue with investments
2.5x
Marketing ROI
The icing on the cake? When you invest in Run Marketing, you are automatically investing in a modern marketer experience.
Run = MX
Empowered, aligned and agile marketer experience that drives confidence.
Do = CX
Personalized, created and engaged customer experience that enhances the journey.
A better marketer experience is ultimately what drives us everyday.
Our Mission: Bring confidence to every marketer in the world.
Agile
vs Static
Aligned
vs Siloed
Return on Intent
vs Credit
Leading CMOs, Marketing Ops, and marketers are adopting MPM.
-
Effectiveness
“We increased pipeline 2x using the same investment dollars, with insights driven from Allocadia.”
Carrie Palin
CMO of Splunk
-
Business Impact
“Allocadia has become our language. It pinpoints what is going well and where we should expand and improve.”
Bill Bien
CMO, Signify (formerly Philips Lighting)
-
Strategic Alignment
“You can’t tell people to go do a goal without giving them the right instrumentation and data. Allocadia helps us drive alignment to corporate goals.”
Renee Bonvanie
CMO, Palo Alto Networks
-
Scale
“You can never have global insights if you operate in spreadsheets, that’s why it is critical to have a unified SaaS platform like Allocadia.”
Helena Lewis
Chief, Marketing Operations and Technology
-
Stewardship
“We can land our budget within .05% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”
David Cohen
Head of Business Planning
-
Strategic Alignment
“Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.”
Neenu Sharma
VP of Operations & Strategy
“MPM is a gift to every marketer that wants to take marketing seriously.”
Maarten Vernooji, Marketing Manager Benelux
Using the Allocadia Run Marketing platform
Allocadia Plan & Align
Create plans and budget
Allocadia Invest & Execute
Track and re-allocate spend
Allocadia Measure & Optimize
Measure performance and optimize spend
Allocadia Analytics
Gain visibility into plans, spend and performance.
Allocadia Connect
Integrate across technologies
Enterprise Cloud Platform
Enterprise-grade software.
Connected into their marketing technology ecosystem
System of Record
System of Management
Marketing Performance
