Efficiency
Reduce time budgeting & planning
90%
Time saved
*Creating marketing spend reports

The “I” in Marketing ROI is broken.
Spend in spreadsheets, static point in time answers, time-consuming.
We are Static vs Agile!
Our plans are nowhere.
No way to align to common goals, no planned outcomes, no visibility across organization.
We are Siloed vs Aligned!
The “R” in Marketing ROI is broken.
Results data trapped in different systems, chasing channel-level ROI and attribution.
We are focused on Credit vs Return on Intent!
1 month
/ marketer / year wasted on required operations
20%
of spend wasted
Over-spending
Easily go over budget by 3% or more every quarter
Under-spending
Means not hitting business goals
2x
less ROMI to drive the same results for the business
4%
less revenue impact
Similar to the five stages of Do Marketing (awareness, consideration, acquisition, retention, advocacy), Run Marketing also has five stages:
Technologies that support the Run Marketing business process include:
Marketing Performance Management (MPM), Content Management Platforms (CMP), and Enterprise Work Management.
Maarten Vernooji, Marketing Manager Benelux
Create plans and budget
Track and re-allocate spend
Measure performance and optimize spend
Gain visibility into plans, spend and performance.
Integrate across technologies
Enterprise-grade software.