We have entered a new era for marketing

Today’s CMO is now fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of team.

To fulfill this new mandate, marketing must know what’s working and what’s not.

But it’s clear we’re not there.

Few marketers are confident about identifying the real return on investment (ROI) of their marketing spending.

Measure, allocate and invest marketing dollars more effectively

McKinsey & Company logo

The problem? The I and R in marketing ROI are completely broken.

#1 – Investments

The “I” in Marketing ROI is broken.

Spend in spreadsheets, static point in time answers, time-consuming.

We are Static vs Agile!

#2 – Plans

Our plans are nowhere.

No way to align to common goals, no planned outcomes, no visibility across organization.

We are Siloed vs Aligned!

#3 – Returns

The “R” in Marketing ROI is broken.

Results data trapped in different systems, chasing channel-level ROI and attribution.

We are focused on Credit vs Return on Intent!

And the business impact is significant.

Waste

1 month
/ marketer / year wasted on required operations

20%
of spend wasted

Risk

Over-spending
Easily go over budget by 3% or more every quarter

Under-spending
Means not hitting business goals

Loss

2x
less ROMI to drive the same results for the business

4%
less revenue impact

It’s clear it is time to change.

It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials. It’s time to show that marketing can deal with financial constraints. It’s time to assume accountability for business performance.

2018 CMO Spend Survey

Gartner logo

The answer? Run Marketing.

Marketing must adopt the business process of Run Marketing, and the technologies to support it.

Similar to the five stages of Do Marketing (awareness, consideration, acquisition, retention, advocacy), Run Marketing also has five stages:

  1. Plan: Align to strategy & create plans
  2. Invest: Allocate investments & resources
  3. Execute: Create connected data & workflows
  4. Measure: View financial & ROI performance
  5. Optimize: Improve with speed & agility

Technologies that support the Run Marketing business process include:
Marketing Performance Management (MPM), Content Management Platforms (CMP), and Enterprise Work Management.

Run technologies are not new for teams!

Sales

CRM

Finance

ERP

Product

Agile Planning

HR

HRMS

Marketing

MPM

MPM is the operational system of record that radically transforms how the marketing team operates. It allows marketers to plan strategically, invest with purpose, and measure business impact.

54%

Of CMOs have plans to or are adopting Marketing Performance Management software technology.

Marketing Automation Technology Forecast, 2017 To 2023

Global marketing organizations are experiencing business benefits

Allocadia Run Marketing Platform

The icing on the cake? When you invest in Run Marketing, you are automatically investing in a modern marketer experience.

Run = MX

Empowered, aligned and agile marketer experience that drives confidence.

Do = CX

Personalized, created and engaged customer experience that enhances the journey.

A better marketer experience is ultimately what drives us everyday.

Our Mission: Bring confidence to every marketer in the world.

Agile

vs Static

Aligned

vs Siloed

Return on Intent

vs Credit

Leading CMOs, Marketing Ops, and marketers are adopting MPM.

  • Effectiveness

    We increased pipeline 2x using the same investment dollars, with insights driven from Allocadia.”

    Carrie Palin
    Splunk

    Carrie Palin

    CMO of Splunk

  • Business Impact

    Allocadia has become our language. It pinpoints what is going well and where we should expand and improve.”

    Bill Bien
    Signify

    Bill Bien

    CMO, Signify (formerly Philips Lighting)

  • Strategic Alignment

    “You can’t tell people to go do a goal without giving them the right instrumentation and data. Allocadia helps us drive alignment to corporate goals.

    Renee Bonvanie
    Palo Alto Networks

    Renee Bonvanie

    CMO, Palo Alto Networks

  • “You can never have global insights if you operate in spreadsheets, that’s why it is critical to have a unified SaaS platform like Allocadia.”

    Helena Lewis
    National Instruments

    Helena Lewis

    Chief, Marketing Operations and Technology

  • Stewardship

    We can land our budget within .05% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”

    David Cohen
    Palo Alto Networks

    David Cohen

    Head of Business Planning

  • Strategic Alignment

    “Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.”

    Neenu Sharma
    GE Digital

    Neenu Sharma

    VP of Operations & Strategy

“MPM is a gift to every marketer that wants to take marketing seriously.”

Maarten Vernooji, Marketing Manager Benelux

Using the Allocadia Run Marketing platform

Connected into their marketing technology ecosystem

System of Record
System of Management
Marketing Performance
Investment Planning & Management

Learn more about how to get started with Allocadia.