“Few marketers are confident about identifying the real return on investment (ROI) of their marketing spending, or the impact of trade-offs… In recent years, the proliferation of technologies that can process massive data sets has unlocked a massive opportunity to measure the performance of marketing investments.”
In order to drive business impact, marketers today must know what’s working and what’s not. But marketing is letting some of the basics get in the way.
The “I” in ROI is broken.
Half of CMOs lack financial planning muscle.
We are getting more misaligned.
of spend is misaligned to corporate goals.
We are thinking about the “R” in ROI wrong.
64% of CMOs cannot quantitatively prove the impact of marketing spend.
And the impact is significant
The ultimate result of all this loss is a major loss in confidence.
“CMOs often struggle to explain the linkage between marketing activities and financial performance… The net result is that CMOs have the shortest average tenure among all C-suite roles, as they either lose their jobs due to perceived underperformance or become frustrated and move on.”
Deloitte Review: Redefining the CMO
The time to change this is now. The answer? Marketing Performance Management (MPM).
“MPM serves as the headlights and the steering wheel that improve both visibility and control.”
MPM is how you run marketing, while engaging with the customer is how you do marketing.
MPM technology delivers visibility into the core operational marketing data needed to run better: plans, investments, and results.
Sales has CRM. Finance has ERP. Human Resources has HRMS. Marketers need MPM, their unique system of record.
Companies that adopt MPM will save time and money, while winning revenue and confidence.
“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”
CMO, Palo Alto Networks
“With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”
Former GM, Marketing IT and Operations, Microsoft
“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”
“Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”
CMO, GE Healthcare
“The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”
SVP and CMO, Juniper Networks
Bring confidence to every marketer in the world.
Leading CMOs are using Allocadia today to drive confidence through the entire organization.
“The transparency that Allocadia gives is incredibly valuable. Since partnering with them, there has been a huge increase in trust in how marketing is investing and in the value we bring to the business.
Allocadia gives us the platform to have the right kinds of conversations.”