We have entered a new era for marketers.

“It’s clear that for CMOs and marketing leaders, it’s show time.

It’s time to show marketing’s financial management credentials.

It’s time to show that marketing can deal with financial constraints.

It’s time to assume accountability for business performance and show that marketing can grow the business while making hard choices.”

 

Gartner 2017-2018 CMO Spend Survey

In order to drive business impact, marketers today must know what’s working and what’s not. But marketing is letting some of the basics get in the way.

#1

The “I” in ROI is broken.

Half of CMOs don’t understand how their budgets are invested.

Pemberton, C. (2017, November 20). 2017-2018 CMO Spend Survey Highlights Demand for Results. Retrieved from https://www.gartner.com/smarterwithgartner/2017-2018-cmo-spend-survey-highlights-demand-for-results/

#2

We are getting more misaligned.

Half of B2B marketers are unable to measure results and align teams around common goals.

Snow, A., Sridharan, S., Wizdo, L., Shea, M., & Yunus, A. (2018, May 30). Anchor Sales And Marketing Alignment With Revenue Growth Analytics. Retrieved from https://www.forrester.com/report/Anchor Sales And Marketing Alignment With Revenue Growth Analytics/-/E-RES136061#figure1

#3

We are thinking about the “R” in ROI wrong.

60 percent of Fortune 1000 CMOs claim they cannot quantify the impact of marketing.

Jacobs, J., Longo, R., Sen, M., & Timelin, B. (2018, August). Zero-based productivity—Marketing: Measure, allocate, and invest marketing dollars more effectively. Retrieved from https://www.mckinsey.com/business-functions/operations/our-insights/zero-based-productivity-marketing-measure-allocate-and-invest-marketing-dollars-more-effectively

And the impact is significant

LOST TIME

6+ Days

is spent per person per quarter on planning, budgeting & measuring ROI. MPM can save up to 40% of that time!

LOST MONEY

10-20%

of marketing spend is wasted and/or misaligned.

McKinsey

LOST OPPORTUNITY

4%

is the extra revenue you could drive by optimizing marketing spend.

Forrester

Try our Business Value Calculator to quantify MPM’s impact on your business.

Losing time, money and opportunity ultimately leads organizations to lose confidence in their marketing team.

“CMOs often struggle to explain the linkage between marketing activities and financial performance… The net result is that CMOs have the shortest average tenure among all C-suite roles, as they either lose their jobs due to perceived underperformance or become frustrated and move on.”

Deloitte

Deloitte Review: Redefining the CMO

The time to change this is now. The answer?
Marketing Performance Management (MPM).

“MPM serves as the headlights and the steering wheel that improve both visibility and control.”

Allison Snow

Forrester

Allison Snow

Senior Research Analytics

54% of CMOs have plans to or are adopting Marketing Performance Management software technology.

Wizdo, L., Robertson, C., Basseches, J., & Hartig, K. (2018, October 15). The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018. Retrieved from https://www.forrester.com/report/The Forrester Wave B2B Marketing Automation Platforms Q4 2018/-/E-RES141625, See Figure #5

MPM is how you run marketing, while engaging with the customer is how you do marketing.

MPM technology delivers visibility into the core operational marketing data needed to run better: plans, investments, and results.

Sales has CRM. Finance has ERP. Human Resources has HRMS. Marketers need MPM, their unique system of record.

Companies that adopt MPM will save time and money, while winning revenue and confidence.

Spend up to

40%

less time on budgeting, planning and ROI measurement

Identify & reallocate

10%-20%

of spend to the best-performing programs

McKinsey

Stay within

3%

of budget

Optimize marketing spend to drive a

4%

increase in sales

Forrester

Quantify the value of your opportunity for saving costs and driving extra revenue with our Business Value Calculator.

  • More Excellence

    “Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”

    Bill Bien
    Signify

    Bill Bien

    CMO, Signify (formerly Philips Lighting)

  • More Alignment

    “Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”

    Renee Bonvanie
    Palo Alto Networks

    Renee Bonvanie

    CMO, Palo Alto Networks

  • More Revenue

    “With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”

    Todd Wells
    Microsoft

    Todd Wells

    Former GM, Marketing IT and Operations, Microsoft

  • More Control

    “Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”

    Carrie Palin
    Box

    Carrie Palin

    CMO, Box

  • More Visibility

    “Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”

    Glen Thomas
    GE Healthcare

    Glenn Thomas

    CMO, GE Healthcare

  • More Confidence

    “The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”

    Mike Marcellin
    Juniper Networks

    Mike Marcellin

    SVP and CMO, Juniper Networks

OUR MISSION

Bring confidence to every marketer in the world.

Leading CMOs are using Allocadia today to drive confidence through the entire marketing organization.

Jackie Yeaney

Ellucian

Jackie Yeaney

CMO

“The transparency that Allocadia gives is incredibly valuable. Since partnering with them, there has been a huge increase in trust in how marketing is investing and in the value we bring to the business.

Allocadia gives us the platform to have the right kinds of conversations.”

Global enterprises are making Allocadia an essential part of their award-winning marketing tech stacks:

150+ global customers.

Tens of thousands of users.

More than 25 billion dollars managed.

Tens of billions in revenue influenced.

Every marketer. Every dollar.

Be a part of creating a world where marketers make every dollar count.

#MarketersCount